The most cost-effective way to reach a number of potential clients
Email newsletters are a great way to stay in touch with your clients. They don't cost anything, can be sent out regularly, and allow you to get instant customer feedback.
What do you need to do to start emailing customers?
Collect Customer Email Adresses
You need to start by collecting your customers email addresses. The easiest way to do that is by having a contest where all your customers sign-up on a webpage or drop their business cards into a fishbowl at your store.
Gather and Create Content for the Newsletter
What do your customers want to know that you already know? Talk about the latest news in your industry, with links to the sources of the news. Discuss alternatives to traditional ways of doing things. Provide incentives for your clients to use your products more or offer your clients special deals at other companies and have those companies offer special deals to their clients for using your products or services.
Create and Send the Newsletter